Why Upgrade To Google Analytics 4 Now

We’ve been told, we’ve been waiting for it, the new Google Analytics 4 (GA4) is here, and it’s time to get to grips with its features and benefits. In this new and improved version, GA4 takes an important step forward for businesses looking to better understand their online audience and Vortex Solution is positioned as a true expert in this area. 

First of all, GA4 is the latest version of Google Analytics, replacing Universal Analytics which will disappear on July 1st, 2023. GA4 has been designed to give more detailed information about how visitors interact with your website, app, or platform. It also provides a clearer view of the user journey and how they interact with your business online. 

One of the most exciting new features of GA4 is event-based attribution. This means you can track a user’s interaction with your business from any touchpoint, such as an ad on social networks or an organic search on Google. This allows for more accurate attribution of user behaviour, which can help businesses make more informed decisions about their online marketing strategies. 

Another important feature of GA4 is enhanced event tracking. With GA4, you can define custom events that correspond to specific actions on your website or application. These events can be used to track key metrics such as conversions, adds to cart, downloads, video plays and more. This allows for a more granular analysis of how users interact with your business online. 

Finally, GA4 also offers predictive analytics, which can help businesses anticipate future user behaviour based on past interactions. This can be particularly useful for businesses looking to improve their conversion rates by forecasting user behaviour and adapting their content and strategy accordingly.  

Of course, in our desire to do the right thing and always stay one step ahead, it is part of our daily mission to thoroughly investigate and clearly understand all the benefits of Google Analytics 4 in order to confirm and assert our leadership in the field.   

Overall, GA4 is a powerful data analysis tool that offers advanced features to track user behaviour across multiple channels. It can help businesses understand how their users interact with their business online and make more informed decisions about their digital marketing strategy. If you are looking to improve your data analysis and better understand your online users, GA4 is definitely a tool to consider.